The Fitbit counts our steps, the Oura ring tracks our sleep, now a smart condom will monitor our sexual…

Would you give the i.Con a go? How do you think your stats would measure up to the rest of the world?

TV watchdogs in Australia have banned a condom commercial for being too sexy.

The spot for “Four Seasons Condoms” shows a young couple trying out different sized rubbers at a pharmacy.

“It really brings out the color of your eyes,” says a worker as the pair romp on the store counter in front of his very eyes.

The adventurous duo then goes on to make love on the floor and in the aisles — as another staffer keeps a close watch on whether they like the product.

The pharmacist is happy to see his customers going at it right on his countertop — but TV watchdogs were much less amused.

The ad was never allowed on screens down under over complaints it was too graphic.

But the firm uploaded it online, and it’s since gone viral on YouTube with over 1 million views.

Source: nydailynews.com

Is the ad too sexy for the small screen? Watch it and let us know your thoughts below!

It’s been dubbed the “Viagra condom,” but that’s not entirely accurate. The new product is lined with a vasodilating gel, which increases blood flow to the penis and helps maintain erection. But unlike the pill, it’s not designed for men who have erectile dysfunction; rather, it’s meant for men who have trouble keeping erections specifically while using a condom.

CSD500 was developed by Futura Medical and licensed to the Durex brand, which is owned by consumer-products company Reckitt Benckiser. The product is close to regulatory approval in the U.K. and may be on the market within the year, according to an article in the Wall Street Journal. If the manufacturer seeks FDA approval to market the condom in the U.S., it will have to provide more clinical trial data.

The CSD500 is certainly an innovative idea, not least because it targets male users. Most advances in birth control — like hormone patches or pills — are geared toward women. And many men would probably agree that the stalwart but lowly condom has been long overdue for an upgrade.

So how does Futura’s new invention work? The trick was getting the gel to stay put inside the condom, so that it would not affect the condom-wearer’s partner. According to the Journal:

Finding an active ingredient was straightforward — it’s a generic compound for the treatment of angina, a severe chest pain caused by lack of blood flow to the heart. However, “immobilizing” the gel in the condom, so the vasodilator only touches the wearer during sexual intercourse, was the clever part.

“The challenge is having a stable product in a condom — a gel that doesn’t do anything detrimental to the condom,” Futura Chief Executive James Barder said.

“Some products can degrade the latex very quickly,” said Mr. Barder, noting that adding the vasodilator to the lubricant is complicated. “It has to be immobilized in the condom.” Most of the patents protecting CSD500 are associated with this immobilization, Mr. Barder said.

Although CSD500 isn’t meant to compete with Viagra, despite its nickname, a check of online sales of the drug would suggest there’s no shortage of men who use it recreationally, which bodes well for future sales of an erection-encouraging condom.

But regulators are more interested in what the condom promises to do for rates of sexually transmitted infections (STI). A product that improves firmness and duration will surely encourage condom use, but the CSD500 also combats another common cause of STI transmission: condoms that slip off because of erectile problems.

Reckitt Benckiser plans to investigate the condom’s commercial viability in Europe if it is approved, and then expand to the U.S. market.

Source: healthland.time.com

The suspects, workers from a condom factory in the northern state of Perak, will be held for police investigation until Saturday, local police chief Shukri Dahlan told state media.

“Having questioned the suspects, we have reason to believe that this was the job of an international syndicate,” Shukri said.

Sagami Rubber Industries said earlier this month that about 726,000 polyurethane condoms, with a retail value of around $US1.5 million, were loaded into a container at a factory in Malaysia, but the shipment was empty when it arrived in Tokyo.

Source: ninemsn.com.au

Condoms decorated with the soccer star’s gorgeous mug will soon be available for sale in a Madrid museum. Hmm, because unsafe sex after hooking up at museums is totally on the rise?

Actually, the condoms are part of an art exhibition at the museum called Tears of Eros.

Baroness Thyssen, the wife of the museum founder, says she totally supports the unusual project. “I don’t see why anyone should be scandalised. It is a way of bringing art and responsibility,” she says.

It’s also a way of making a ton of money. Wonder if Becks is getting a cut?

Source: ninemsn.com.au