The PR team of British singer Susan Boyle delivered the twittersphere a collective heart attack yesterday with the joyful peddling of a hashtag nobody thought to double-check.

All signs of the hashtag #susanalbumparty have since been scratched from Boyle’s official Twitter account, but a screengrab of the original post indicates the intention was innocent.

“Susan will be answering your questions at her exclusive album listening party on Saturday. Send in your questions #susanalbumparty Susan HQ.”

That’s right. Susan album party. It didn’t, of course, mean ‘Sus anal bum party’, but the distinction was pretty unclear.

While it’s highly unlikely the 51-year-old regular church-goer was encouraging the whole internet to join a rude adult party, many pondered whether Boyle’s team had deliberately cooked up a gimmick destined to go viral.

Given the speedy deletion of the tweet, it’s pretty safe to say the whole thing was an unfortunate Twitter misfire. Boyle’s account later renewed the campaign by publishing the considerably safer hashtag: #SusanBoyleAlbumParty, capital letters included.

Source: sbs.com.au