Well the American’s have been quite uppity recently about UK wild child Russell Brand’s hosting job at the MTV Video Music Awards. It all seems a little ridiculous don’t you think? They go and hire a loud mouthed, liberal sex bomb and then they get upset when he fails to pander to American conservatism and god forbid express some truthful opinions about things… well it’s the old bad boy love hate thing again isn’t it!

It cannot be denied however, his attempt at hilarity spent quite a bit of time lampooning sacred cows such as George Bush (whom Brand refereed to as a retarded cowboy), Madonna, Bristol Palin and the Jonas Brothers who came under particularly heavy fire for their promise rings, an adornment worn to symbolize sexual chastity before marriage – but it’s the MTV awards people. Hardly the setting for refined, well polled, intellectual quip – it’s about neon, sex, celebrity and scandal… and Brand served it up on a plate.

If nothing else it proved that flirtatious, funny, hot guys can get away with just about anything. For every woman in that room who was continually reeling in horror at the words coming from Brands mouth, you just know each everyone of them wanted that mouth a little closer to their persons.

The U.S media has spent much of this week labelling Brand a heretic, a no talent bum, but you know a year from know the machine will have recognised the dollar potential and the same writers will be pushing his new film for Paramount, or Universal or which ever production house is clever enough to have signed the crazy-haired funny man.

So you have to think maybe Brand is one step ahead of the lot of us, regardless of what most are saying in the States this week, at the end of the day… they’re talking. They’re all talking about Russell Brand, who the day before the VMAs was an unknown in that country, and now… well they know him.

Brand is the ultimate proof that us girls can’t resist a cad! Brand is vulgar, sexually promiscuous, foul-mouthed and almost irresistible. It’s the confidence, the forward sexuality, the casual manner in which he can engage you and before you can say I like your hair you’re checking out of a hotel room with your knickers in your purse and a limp.

But it can sometimes go to far, the show can become so glorified the sexual potency is switched off, for most however Brand has a knack for operating just short of his own failsafe. That said he’s not for everyone.