A Saudi businessman has purchased what is being described by the Canadian seller as the world’s most expensive adult novelty item — a solid 18-carat gold penis enlarger worth over $50,000.

X4 Labs, a Canadian manufacturer of medical devices, received the unorthodox request and recruited a Montreal custom jeweler to help with its design and construction.

“This male health accessory is the most expensive traction device ever produced and will likely become a historical benchmark for the adult novelty industry,” the company said in a statement.

Little is known about the buyer, except that he lives in Jeddah.

His glitzy new penis enlarger, however, is being encrusted at his request with 40 diamonds and several rubies and is to be delivered by armored car in October, said Rick Oh, X4 Labs co-owner.

Saudi law bans the import of adult sex toys, but the company insists its product is a US government certified medical device.

Such devices normally retail for less than $400. But this custom order is expected to cost about $55,000, Oh said.

“It’s an unusual request,” Oh told AFP. “We didn’t take it seriously at first, but once he sent us a deposit, we had to agree to it.”

“Obviously, there were giggles initially when we presented our project to a jeweler and asked him for help.”

But the seemingly lavish device was actually conceived for a practical purpose, Oh explained. “We were approached by the customer who insisted on a solid gold version of our product because he claimed to have a severe skin allergy to stainless steel.”

Later, the buyer asked to add diamonds and rubies to it.

The company intends to now offer all customers custom designs for their male novelty devices, although it states it is “uncertain as to whether this will become a trend.”

Product coordinator Matt West said he “is convinced that there is a demographic that is willing to pay for lavish medical devices for their private areas… to pay good money to spoil themselves.”

“There is something tremendously selfish about the male ego, and subsequently $50,000 orders may become the norm for companies like X4 Labs,” he said.

Source: ninemsn.com.au